E-Marketing

            Website Traffic Reports
            Newsletter Setup
            Search Engine Submission
            Meta-Tag Optimization
            Banner Creation & Link Placement

If you’ve posted your site thinking that you can just sit and wait for customers, and that the world will seek you out, you’re going to be sitting for a long, long time.  You need to make yourself available.  Consider online promotion as an integral part of your website implementation—there’s no way to avoid it.

Pyramid’s e-marketing solutions offer you the chance to be promoted online alongside high-traffic sites and fortune 500 companies.  We provide search engine support for submission to major search engines as well as meta-tag optimization to ensure that your site achieves the highest search ranking possible. We also offer newsletter services designed to increase return visits.  Pyramid can create bold and stylized banner ads for your site and even find other sites on which to place them.  Plus, no e-marketing solution would be complete without extensive analysis of website traffic reports and demographics to see how many people visit the page, how long they stay and what they look for while visiting.

Website Traffic Reports
Traffic reports are a means of tracking your site visitors.  In addition to reporting the number of visitors, these reports give statistics on average time spent viewing, which pages are most/least popular, which browser types visit the page most, which search engines are indexing the site and which keywords are being used to find your site.  You can view your site traffic reports in real-time by visiting your report page on the web.

Newsletter Setup

Newsletters are a great way to stay connected to your visitors by sending them periodical news, updates and promotions.  Our newsletter feature allows visitors to add or remove themselves from a distribution list that you can access from the web.  By logging in online, you can easily publish a newsletter to that list without having to keep up with adding or removing members.   

Search Engine Submission

1. Inktomi -- included ($50 value) - 1 URL –
   ($30 each additional URL)
2. Fast  ---- included ($50 value) - 1 URL –
   ($30 each additional URL)
3. Hand Submission to top 5 search engines  (Google, Yahoo!, Bing, Ask.com, MSN)
4. Automated Submission to top 15 search engines (AOL, AltaVista, Lycos, Direct Hit, DMOZ, GO, Excite, Hotbot, Alltheweb, Webcrawler, etc.)
5. Optional Submission to over 100 additional search engines

90% of Internet users find sites through search engines, so search engine submission is the most cost-effective form of online marketing.  Our submission packages register your site with the most popular search engines on the web.  This makes it easier for these engines to locate your page and also ensures that they to continue to index your page in the future.  Search engine submission is crucial for announcing to the web that your site exists.

Meta-Tag Optimization 

1. Adjusting site tags and keywords to reflect up-to-date keyword search popularity
2. Monthly reports with details of ranking results and stats
3. Monthly analysis of your website rankings

Meta-Tags are keywords hidden in the coding of your site, behind the scenes.  These keywords help search engines categorize your site appropriately.  If used properly, meta-tags can boost your search rankings to make sure that potential customers know you’re out there.  Pyramid has access to search logs that report exactly which keywords are being typed into search engines most frequently.  This allows us to select keywords that are more likely to be requested by your customers.  Also, your meta-tags can be custom-designed to generate results from specific engines.

Banner Creation & Link Placement 

1. Searching the web with your site's criteria in mind to locate related links and directories for other connections and exposure.  (Searching both Free and Paid listings)
2. Listing your URL and company information in major Directories
3. Realpages.com, yp.bellsouth.com, AOL business directory, MSN business directory, Access Atlanta, etc.
4. Includes summary report containing relevant sites. We will submit your information to these directories (pending your approval).

Banner ads can give exposure to your website on related sites or sites which share your target audience.  We can create custom ads in order to drive more traffic to your site.  This benefits you in two ways.  First, an ad can bring in directly-linked traffic.  Secondly, the more sites that you are affiliated with or linked from, the better your search engine rankings will be.